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Dugout

SOCIAL MEDIA | IOS APP | MVP | 2016

How might we connect football fans with their favourite clubs and players through exclusive social content?  

 
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Company background

Dugout is a social platform dedicated to football fans, showcasing exclusive social content from leading football clubs and players. More about the ambition of the project here.  

The situation

By July 2016, the design team had already worked on the overall architecture of the site. I joined the team to help launch the MVP and design the IOS app with the ambition to have the product live in a couple of weeks.

Key objectives  

  1. Allow users to discover and curate content by selecting their favourite clubs, players, legends and influencers. We called it the dugout strip (similar to the Instagram story selector)

  2. Find a navigation pattern that works well on mobile.

  3. Build functionalities around the primary content, sharing and discover more.

Access the global navigation

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Access favourite content

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Add favourites to your Dugout

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Watch, share and discover more

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Curate and discover content from favourite clubs and players:

 

Position: UX Designer (Contract)

Start Date: Jun 2016 | Timeframe: 3 months

Head of Design: Karl Saynor | Senior UX Designer: Nicholas Gibson

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