RESPONSIVE DESIGN | IA | WIREFRAMING | PROTOTYPING
A new website for the engineering firm ARUP, demonstrating its expertise, showcasing projects around the world and perspective articles on the Industry
Arup is an independent engineering firm founded in 1946 by Ove Arup. The firm has made its name as the designer and engineer behind some of the world’s most ambitious structures such as the Sydney Opera House, the Pompidou Centre in Paris, the Gherkin in London or the Marina Bay Sands in Singapore.
In 2016, Arup has challenge the digital agency Th_nk to redesign its website with the intention of demonstrating its expertise across a broad range of services and industries. The idea was also to shape a perspective section dedicated to employees' articles on the future of the built environment.
As part of the Th_nk design team, I worked on the project for about 4 months.
The new site needed to represent Arup as a global firm speaking with a unique voice while helping users find relevant local information, such as projects in a country, closest office or local contacts.
We built the sitemap following this high-level structure.
Navigation & Arup's Expertise
The objective was to represent Arup's philosophy of 'Total Design' and its idea of bringing together engineering and an ever-expanding inventory of specialisms.
We prototyped a few versions of the navigation to explore the best way to guide people through the list of 19 industries and 69 services gathered under 5 service groups.
In addition to the search page, we built a predictive search that gives an instant response. It extracts results from each sections of the site in this order of priority:
- News & Events.
The new site is replacing the previous Arup global site as well as merging the content of three local sites featuring articles from the UK, US, and Australia.
The intention was to celebrate the employee's articles about the industry and gather them under 4 main themes and global issues:
- Cities: How can we plan and design cities for the future?
- Energy: How is the energy sector responding to a changing world?
- Transport: What makes a sound long-term investment, not a missed connection?
- Water: How can we meet the water needs of rapidly growing urban populations?
Get in touch
A side panel gives to users a shortcut to find the relevant contact person and details, according to the service or industry page visited.
The other crucial point was to help visitors find content relevant to their country such as the closest office address and key contact details.
The related content module suggests quick links to industry and services pages in direct relation to the project or perspective pages the user is visiting.